There is no that doubt social media is an effective way of getting the word out, but there is another way to drive attention. Whether you are looking to promote your new startup, an established brand or a new idea, good or service, press releases can help you to quickly garner more attention.
Nothing Short of Powerful
Quite often, press releases are overlooked as an Internet marketing tactic, but the truth is that they are nothing short of powerful. Press releases carry with them a certain weight and importance than even the most carefully written and timed Tweet or Facebook share just simply can’t match. When people hear the term “press release” they instantly think “newsworthy.” The bottom line is that people pause and pay attention to press releases.
In a word that is saturated with information and social media shares, press releases are a way to stand out and stand apart. No matter what the topic may be, press releases can get attention when all else fails.
Think Strategy!
A seasoned writing expert can shape your story so that it has maximum appeal. When it comes to formulating an effective and coherent marketing strategy, nothing beats a press release or even a series of carefully orchestrated and timed releases.
It is possible for your story to do more than go viral; it can go public! A press release that captures the attention and interest of the media and reporters can send awareness of your brand, startup or announcement soaring in a way that social media can seldom deliver. There is no denying that how people learn about new goods and services have changed in recent years but the simple fact remains that a captivating and compelling story can send awareness soaring.
Tap into the 24 Hour News Cycle
Press releases are more important now than ever. Why? The 24-hour news cycle and diversity of Internet news outlets, blogs and niche sites means that there are literally armies of reporters and bloggers looking for the latest and hottest stories. You can bet they are on the lookout for good press releases in hopes of scooping the Internet, the traditional press and the world as a whole. People want more news now than ever before, and press releases are seen as a key and vital way to get that news.
An investment in a press release is unlike any other that you’ll make in promoting your idea, business, good or service. Press releases resonate; people notice them and even those who often ignore almost everything else pause and digest them.
Are you looking to get started with a press release for your business today? Contact me at [email protected] I also offer highly discounted rates on distribution through PR Newswire. Just ask me how I can help.
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