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What Makes a Press Release a Great Press Release?

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Posted by Marisa17 On November 12, 2014 In Writing and PR Studio

If you have an important announcement that you want to make, then you need a great, attention grabbing press release.  A press release that gets picked up by news outlets and blogs can generate a potentially staggering amount of attention for your goods, services or organization.

There’s No Replacement for Experience and a Proven Track Record

Over the years, Marisa’s Writing and PR Studio has handled the press releases needs of a wide range of clients from start-ups to some of the world’s largest billion dollar corporations.  During that time, we’ve issued countless press releases with great success.

Partnership with PR Icon PR Newswire

Helping your press release garner the most attention possible means having the right partners by your side.  Our partnership with PR Newswire means that we can help your next press release get the attention it deserves.  We also can get significant discounts for our clients and help them circumvent PR Newswire membership fees.

Cultivating an Attention Grabbing Press Release Is an Art

The art of crafting an excellent press release, one that truly garners attention, takes time to develop.  In short, this means you shouldn’t leave your next press release up to amateurs.  Experienced and talented writers don’t necessarily know how to craft a press release that will drive legitimate attention.

A compelling press release takes skill and an understanding of what will appeal to the media and interested partners.  The bottom line is that you can’t just hire any writer if you want to generate a great press release.

Clarity Is King

Creating a great press release means working with a writer that has invested the time to understand your business and the key points you need to make.  An effective press release conveys your main message in an easy to understand and clear fashion.  When it comes to press releases, clarity is king.

You want your key message to be understood at a glance, as reporters and the top bloggers are very busy people and won’t search your press release for key details.  A press release that stands out is one that has timely and interesting information that is presented in a clear and concise fashion.

We’ve Written Press Release for a Range of Clients from Start-ups to Billion Dollar Companies

We understand what it takes to create effective press releases; after all, we’ve written effective press releases for everyone from start ups to billion dollar corporations.  Most of our press release clients return again and again, year after year.  Our press releases have been featured in a wide variety of notable publications including:

  • USA Today
  • The Washington Post
  • Variety
  • The Hollywood Reporter
  • The Baltimore Sun
  • Wired Magazine
  • The Guardian

and many others

If you want dynamic and engaging press releases that will make your message sing, then contact us today!

 

 

Tags:   PR Newswirepress releasepress releasesPRNewswirepromotionsstart ups

ABOUT THE AUTHOR

Marisa17

Marisa is the head writer at Writing & PR Studio. Looking for writing, design or PR? Contact her at [email protected]

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