Confused about which social media sites you should be using? You are not alone. The experts go back and forth as to what is the hottest site for reaching Millennials or the best site for a given type of business. Businesses large and small get lost in the social media details and forget what is truly most important.
Your Social Media Strategy
Businesses of all sizes need to focus their resources, energy and strategy on making sure that they do two things very well. The first step is to create interesting content that people actually want to read and use. There is no replacement for well-written content that is engaging and endeavors to provide people with useful information. If you can provide social media users with interesting blog entries and posts that solve their problems and provide them with information, you’ll have a leg up on the competition.
The second area where businesses need to focus their social media attention is in the realm of responsiveness. You need to respond to your social media responses, inquiries and more.
Get Out there and Engage
“Covering” every social media platform isn’t the same as truly using those platforms and engaging with people as though they are real live human beings.
Yes, this approach is an investment. But it also an investment that pays off in the long run. By actively engaging with your customers or potential customers you can learn what they love about your business and what they maybe wish you would change. In this way social media can become an invaluable tool for market research; however, you still have to provide useful and engaging content if you want to grab the attention of social media users in the first place.
So in the end, you shouldn’t obsess about selecting the right social media site. No matter which sites you choose, you’ll want to keep an eye on your metrics and see what is working and why. Some strategies will work on some social media platforms and others will not.
Should You Follow the Herd?
No doubt sites like Vine and Snapchat are more popular with Millennials than Facebook or Twitter. Yet, this one fact doesn’t mean that the right social media platform for your needs is Vine or Snapchat.
Selecting the right social media platform for your company is based on a wide array of variables. Following the herd has its benefits, but so does finding the right fit for your message. Ultimately, what matters the most is that the people who hear your key marketing message are those that are most likely to matter.